In response to a recent wave of smishing scams, we designed a public awareness campaign to help people recognize and avoid fake messages impersonating SRTA or Peach Pass. To bring the message to life, we reintroduced Peachy the Peach, the brand’s lovable mascot, adding a friendly and approachable face to a serious issue. The visual approach aimed to strike the perfect balance between eye-catching design, playful illustration, and clear, informative messaging.