Inspire To Better is a social platform dedicated to sparking positive change in people’s lives through thoughtfully curated, inspirational content. My goal was to craft a brand identity that feels both trustworthy and personal.

For the wordmark, I tilted the “I” in Inspire to subtly lean into the rest of the word—representing how the platform serves as a source of support and motivation when someone needs it most. I designed the quotes to resemble personal letters, each ending with a signature-style tag: “Sincerely, Inspire,” reinforcing the brand’s warm and authentic voice.