Each year, BYTEWORKS, a tech company based in Duluth, Georgia, hosts an event to showcase the latest advancements in technology to their partners and clients. The name for this year’s conference was Amplify 2025, which called for a bold, forward-looking brand identity.

To bring the Amplify concept to life, I selected All Round Gothic for the wordmark—a modern and approachable typeface. The color palette combines deep indigo, vibrant blue, and soft purple tones to evoke a sense of innovation. To visually reinforce the theme, I integrated dynamic design elements like sound waves and dotted patterns, symbolizing movement, rhythm, and amplification.