This past year, Pinnacle Bank celebrated an incredible 90 years in business. To mark the milestone, we incorporated their anniversary branding and commemorative badge throughout the Annual Report. The cover features a custom die cut that highlights the 90-year badge, creating a tactile, interactive moment right from the start. Inside, I aimed to create a thoughtful balance between the 90 year brand’s playful iconography and heartfelt features spotlighting the people who make Pinnacle what it is—its dedicated employees.